Sunday, December 12, 2010

Awesome and creepy cinematic/design execution from BMW

I recommend watching this in full screen HD to get the full effect.

Amplify’d from

The brand used flash projector technology to reproduce what happens when you look up at the sun, or see a flash of light: when you close your eyes, you see the contours of that light slowly fade away.

In a recent cinema ad, a really intense racer, all high off his follow-your-dream juice, asked people to close their eyes following a flash of light at the end – and when they did, what they saw were the sharp contours of BMW.

See more at

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