Wednesday, December 01, 2010

AAA on investment in CX and UX and measuring the payoff.

Amplify’d from

UX Magazine sat down with Sylvia Veitia, Vice President of Member Experience at AAA at the Forrester Customer Experience Forum. This discussion was part of our ongoing effort to profile business UX leaders so other businesspeople can learn from the examples set by other managers and executives, and so practitioners and consultants can hear about UX from the client's perspective. You can read more about the Business UX Leaders Series here.


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