Thursday, May 06, 2010

This video commerce thing...better than in-store?

Summit says yes...

In the replay presentation below, Summit Sports talks about how they doubled online revenues after incorporating enlarged images, alternate views and zooming capabilities (from Adobe Scene 7) and then actually captured more than 1,400 product review videos in just three days, basically giving them a total of 3,000+ videos to help explain and sell its gear and equipment.

You have to register to watch it, but Dennis Kopitz, Director of Web Development for Summit Sports Inc. makes a good case for going this route saying that it is actually better than the in-store experience.

Check out the store and grab that wakeboard I've always wanted at

Posted via web from bitpakkit

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