Thursday, May 20, 2010

Managing as Designing - Shrek models make people nervous


How the art of DESIGN can inform the practice of MANAGEMENT!.
Managing is designing, just as it is analyzing, deciding and intelligence gathering.
The design disciplines can teach managers about solving complex, unstructured problems.

In addition to managers and social scientists, the group included architects, a choreographer, a musicologist, product and software designers, musicians, and painters. This video explores five ideas that transfer from the world of designers to that of managers:
• The importance of maintaining multiple models of a design object.
• The designer's 'thrownness' into a maelstrom of issues, constraints, and desires.
• The role of collaboration in design projects.
• The need to be comfortable with both liquid and crystal states.
• The legacies of design that great managers create.

Posted via web from bitpakkit

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