Saturday, October 23, 2010

MAX, LAX, FutuRIA and a choc-o-bloc schedule

Max 2010 Logo

Hopping on a LAX-bound plane at 5:00 AM gives me remarkable clarity that another year has passed and we are about to fire up the MAX machine in LA.  I have 3 sessions and ton of press/analyst meetings lined up for Max and it's going to be a non-stop whirlwind.  My intent is to spend the rest of the time sneaking into RIA and LiveCycle sessions and hanging out with folks I don't get to see in person too often.

If you are interested in what Adobe is up around RIA in the enterprise space and how we are working with partners and customers to better understand future requirements and share collective vision of the transformation of web applications then Max is the place to do it - and I personally would attend my session.  In fact, I will.  If you just want to hang out with George Neill, Matt Butler and our guest presenters/demo masters such as Andy Mulholland, CTO, CapGemini, who will be presenting with us during the Tuesday morning FutuRIA session (only!) then @ me and we can take it from there.  We promise more slick demos and sneak peeks than any other enterprise RIA session focused on Adobe LiveCycle.  Our session sold out for both of the Tuesday runs, so we added another one on Wednesday, October, 27th, 5:00 pm – 6:00 pm which may go over.

Across the MAX agenda there is lots of new stuff being talked about, handed out and shared and a great opportunity to see the collective groundswell that is Adobe and it's awesome community of brilliant designers, savvy developers, partners, customers and more.

Here is the session description:

FutuRIA: The Convergence of Rich Internet and Enterprise Applications
Hear top design professionals explain how to unlock new value hidden in complex enterprise systems through the expression of user-centric goals in design patterns. You’ll learn how Adobe is converging solutions, platforms, and tools to help you better serve your customers or constituents by delivering great experiences. This session equips you with business cases as examples of current cultural shifts, as we share our user experience vision, some technology sneak peeks, and a vision for the future of enterprise applications.

Tracks: Develop
Audience: Partner Decision Maker, Web Designer, Web Developer, Application Developer, Business Decision Maker
Skill Level: General Audience
Products: Flex, LiveCycle ES
Speakers: Ben Watson, George Neill, Matt Butler + at least one special guest per session.

Tuesday, October, 26th, 8:00 am – 9:30 am - Guest speaker - Andy Mulholland, CTO, CapGemini
Wednesday, October, 27th, 1:30 pm – 3:00 pm
Wednesday, October, 27th, 5:00 pm – 6:00 pm (may go over)

Click here for registration details

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