Thursday, April 28, 2011


Amplify’d from
ROX: Return on Experience

Thursday, May 5 at 11am Pacific

User experience (UX) plays a significant role in why IT projects fail. UX has a direct impact on the ROI of new IT projects and often unlocks value hidden in existing IT investments. This webinar will help you:

  • Understand how successful CIOs build a case for UX and its role/investment in your project
  • Evaluate the skillsets and knowledge required to leverage UX successfully
  • Prepare to optimize projects over time based on understanding and acting on UX issues
  • Deliver great experiences that map to both business needs and consumer demands
  • Support your internal customers with better tools and platforms for consistent multi-channel delivery
  • Speakers:

    Patricia Seybold, CEO of Patricia Seybold Group

    Ronni Marshak, EVP of Patricia Seybold Group

    Ben Watson, Principal, Customer Experience at Adobe

    Register for this webinar and you’ll receive The Seybold Group whitepaper: “Developing Apps for Improved Customer Experience”.


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