Adobe helps found new Customer Experience Professionals Association

Responding to a greatly increased need for a centralized and interactive community that brings together the growing field of all those who develop, manage, optimize and envision how organizations interact with their customers, the Customer Experience Professionals Association (CXPA) launched today with a number of leading companies signed as Founding Corporate Members and Gold, Silver and Bronze Sponsors.

The mission of this new organization is essentially directly in line with where Adobe is going as a company, both in terms of their own customer experience and more importantly, in our enterprise platform mission to deliver outstanding customer experiences for the customers and employees of our customers. Here is the mission of the CXPA:

The Customer Experience Professionals Association is a global, non-profit organization that supports the professional development of its members by enhancing networking, providing research and education, establishing standards, promoting the industry, and creating a better understanding of the discipline of customer experience.

Original post at Adobe helps found new Customer Experience Professionals Association

Disclosure: I was part of putting this in place for Adobe where I work.