- An unreliable team
- Weak leaders
- Poor stakeholder communication
- Reqs and specs are incomplete or too abstract
- Focused on success/outcome instead of learning
- Retrospects are not implemented
- Team members and stakeholders are not properly engaged
- Lack of best practices in any of the disciplines
- Lack of metrics to measure outcomes against
- Inefficient use of time
- Scope creep
- Not having the right experts at the right time.
Dr. Susan Weinschenk of Human Factors International postulates the 3 of the top reasons that all projects fail are directly tied to UX, and breaks it down in plain language and pictures in the video below, pointing to measured ROI which we can extrapolate into 8 high value categories as follows:
- opportunity cost or loss resulting from unintended behaviors
- sub-optimal conversion rates
- abandoned registration due to complexity or reg-wall
- reducing support costs associated with complex interfaces or processes
- decreased training costs for new application rollout
- more use resulting in repeat customers and process optimization
- less development time (impact to bottom line)
About Dr. Susan Weinschenk:
Dr. Susan Weinschenk has over 30 years experience as a consultant worldwide and is Chief of UX Strategy, Americas at Human Factors International. Her areas of expertise include persuasive interface design, neuropsychology, user centered design, and generational differences.
Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University. Susan has published 4 books on user experience. Her most recent book, Neuro Web Design: What Makes Them Click?, published by New Riders, is in its second printing.