Thursday, February 03, 2011

Have you banked on Facebook yet?

No, this is not an article about Goldman Sachs.  In September 2010, ASB Bank opened a virtual branch on Facebook under the leadership of Anna Curzon, General Manager Internet Banking.
Pop into the branch on Facebook (no install req'd)
Note that they post their hours on the door.

At a recent meeting in Stockholm with a leading Swedish bank, the discussion around banking on Facebook came up and this example was discussed at a positive sign for bringing real value to engagement through external conversation platforms. 

I was thinking about this when I posted on the Adobe Enterprise blog about the Razorfish report on consumers not wanting to engage with brands on Facebook and Twitter.  This type of engagement could be an exception since it essentially intends to inject the right amount of service into the experience. 

To date there has been no statistical data reported but I expect it will be forthcoming.

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