Forrester's Dean Davison and Bradford Holmes recently did a great webinar on sales enablement. There are some great insights that tie really well into how can think about customer experience management and the role sales plays in getting this right.
Clearly the role of technology vendors is changing as we face margin erosion, increased competition and commoditization forces at the same time as we are challenged to grow the business. And in IT we have an opposing set of forces that add to this complexity with things like changing business models driving new business demand, cost pressures and more options than ever - all the time serving a business that is likely focused on delivering a best in class customer and employee experience.
- What makes a vendor strategic?
- What makes a meeting valuable?
- How prepared are you?
- Does your value proposition need a tune-up?
Hopefully you find it of value and I welcome any discussion on the subject.
Register to view the slides and listen to the talk at http://www.forrester.com/salesperformance - Registration Required