The report offers several key insights, such as:
- number of deals has rebounded but attributed deal capital has not
- unprecedented cash levels on S&P 1500 balance sheets
- private equity firms have $400B in capital overhang
- media convergence as marketing moves into tech and tech moves into marketing
The report also dives into the online display ad and other marketing tech datapoints that clearly point towards the opportunity in accumulating and selling data as it discusses the rapidly changing interactive advertising landscape. Publishers are learning to leverage data, analytics, and video to enhance their offerings for advertisers/clients.
Tolman concludes the presentation with five humorous predictions you won't want to miss!
Download it here: http://www.jegi.com/files/docs/IABMIXX.pdf
Check out other reports from JEGI here: http://www.jegi.com/industry-reports
See this Amp at http://amplify.com/u/kcf8