ThingSpot - #IoT

Testing embeds from Spunge for a new IoT curation project I am working on.

Innovation for independent musicians continues to up the game at ReverbNation

ReverbNation has made some big changes over the past year and while I tend to focus on the larger community I have built on Soundcloud, I am increasingly impressed by the tools and options that the folks at ReverbNation are delivering.  Promoting your music online is a constant effort and involves a lot of tools and services so the efficient and effective ones definitely stand out.

The new HTML5 player widget is now solid and if you want to remove ads etc you can with the pro version.  Here is the free version with my music.

Sell music on Amazon at ReverbNation.com

The musician's dashboard is pretty impressive.  It gives you a quick view of your fan stats as well as your chart position locally, nationally and globally.  You also have quick access to your inbox, social integrations, and other tools. The default layout for the artist page, which you can modify extensively, provides a ton of useful options and with a bit of planning you can build one that works well on mobile devices.  Here I show my page with the Admin console closed on a desktop browser.

The team at ReverbNation has invested heavily based on user feedback in the new HTML5 player by first adding better controls and adding Share, Download, Favorite, and Playlist options. Go to the far right and head down the Rabbit Hole...I leave that for you to explore.

In that same vein, they have added more options to the widgets including one targeted for press clippings and reviews as well as one that automates the signup to your personal newsletter, FanReach.  The other options are shown here.

I truly hope this kind of innovation continues and I hope the community continues to grow and engage.  It makes it more accessible for listeners and much more powerful and credible for musicians to consider the investment of time and effort in another tool and community.

The field guide to data science

The folks at Booz Allan Hamilton have put a refreshing and well designed report on the opportunity for converting big data into big insights.

In The Field Guide to Data Science, a large and skilled cohort of Booz Allen contributors provide their insights in the following areas:

• Start Here for the Basics provides an introduction to Data Science, including what makes Data Science unique from other analysis approaches. We will help you understand Data Science maturity within an organization and how to create a robust Data Science capability.

• Take Off the Training Wheels is the practitioners guide to Data Science. We share our established processes, including our approach to decomposing complex Data Science problems, the Fractal Analytic Model. We conclude with the Guide to Analytic Selection to help you select the right analytic techniques to conquer your toughest challenges.

• Life in the Trenches gives a first hand account of life as a Data Scientist. We share insights on a variety of Data Science topics through illustrative case studies. We provide tips and tricks from our own experiences on these real-life analytic challenges.

• Putting it All Together highlights our successes creating Data Science solutions for our clients. It follows several projects from data to insights and see the impact Data Science can have on your organization.

You can download the full report here

Why don't we actually listen to people instead of just aggregating streams?

The technology industry loves to take very meaningful words and terminology and reduce it's meaning and depth down to a shadow of it's former self for the purposes of first strike advantage or developing market share.

Having broken ground in social media, but now spreading across the digital landscape is another one of these bold misuses of the English language - the concept of Listening.  The first instances of Listening technology that I saw (a few years ago) were essentially streams of data from multiple sources, typically filtered by brands or account names.  When the volume of data was too much to read, these streams gave way to trending reports based on keyword analysis, geography, sentiment (we should probably talk about how this word has lost it's way also) and other aggregating factors that help us do amazing things, like derive averages.  Oh, we love our averages in marketing. I always say that if you want to do something average, base your strategy on the averages you get in your reporting.

Aggregating, reporting, analyzing, filtering, mining - any of these would have been a better term than listening. But Listening made it sound so active, so enticing, so concerned and empathetic to the needs of people.  Listening it was.  One small problem - it was very selective hearing.

To me this begs the question - why not actually listen?  Why don't we actively listen?  We have the capability.  Let's borrow from the psychology and personal improvement gurus and build out some inter personal skills based on real human capacity and concern.

How to Really Listen to Someone By Tina Su. “Everyone desires to be heard. When we listen to others, we validate their need to be acknowledged and understood. Deep down inside, we all want to know that we matter, that we are important.“

Creativity and Listening by David Intrator. “There sure is a lot of talk about listening.But in our contemporary world there doesn’t seem to be much listening going on.Which is really no surprise, considering how noisy life’s become. Add to that the clamor that naturally goes on inside our heads as conscious human beings, and listening becomes a near impossibility.“

How to listen in which Dave Gray shares his 10 commandments for listening. “If you want to be a better communicator learn to listen, and more importantly, listen to learn.“

1. "Validate their need to be acknowledged and understood."  From putting some basic acknowledgement in place to truly honouring and earning the digital opt-in, this particular facet of empathy is a great guideline for what we can with big data when we break it down into the conversations we want to have with people (marketers, people is another word for customers)
   
2. "Listening becomes a near impossibility." So much noise. So much clamor. If we want to hear someone we are going to have to shut up for a minute. Stop broadcasting. Start having conversations. It will change your, I mean their, life.
   
3. "Learn to listen, and more importantly, listen to learn." I do honestly care whether or not you had lunch today, but I don't need to see a picture of it. It's not about hearing every single thing that goes on, it's about the cues and clues to inform and propel the conversations we need to have. When we listen to learn, we can do something with the things we hear.

This might seem obvious, now that I've written it down, but trust me it's not. This particular area is prone to some of the buzzword-laden, inauthentic, myopic discussions I have ever had with product managers and marketers.  Trust me, I was listening.