The social consumer, all data'd up in the infographic below from M Booth and Beyond, lays out the differences between different types of sharers and purchasers. This unintentional category is getting a lot of focus lately. By unintentional, I mean that consumers who participate in social networks would likely never self identify as such.
Ben Watson is the VP Marketing at HootSuite, the world's leading social media management system, where he is currently hiring. Formerly a principal customer experience strategist in the digital marketing team for Adobe, he was responsible for optimizing the enterprise customer journey and defining Adobe’s industry leading digital marketing platforms. Previously Ben held roles as Principal, Enterprise User Experience and Manager, Developer Evangelism. An energetic advocate within community and social media circles, he was one of the first external Adobe bloggers and helped to found and define evangelism at Adobe. Prior to joining Adobe, Watson served as director of UX at IMP Solutions, director of product strategy for Yahoo! and the senior manager for developer and platform evangelism at Microsoft. Before joining all this tech madness, he spent several years in the advertising agency and publishing space in varied roles such as creative director and CTO. In 2008, he was honored as one of Canada’s Top 10 Men in Social Media.