Sunday, December 07, 2008

Portable Social Graphs - Facebook Connect, Razorfish Weighs in.

I have been thinking a lot about how to integrate Facebook Connect into distributed or viral videos, especially those that end up embedded or distributed with Overlay.TV, and I came across this provocative deck from Razorfish on the subject that warrants sharing - you can embed or share it freely with or without this post.

In my humble opinion (sometimes ;-) the social graph implemented as an overlay on embeddable video graphics will radically change how we find, research, watch and share video content. The byproduct of this sharing and viewing - the reviews, ratings, and comments about content or products in the video - will become more relevant since you get the information from your own network.

We often describe a video platform as a media endpoint - imagine being able to intelligently scatter these endpoints across the web and reconnect the dots through the relationships that viewers bring with them wherever they travel.

That is the power of the graph.

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