Wednesday, August 29, 2012

9 social stats for marketers

HubSpot has been banging the pots loudly at Inbound (where a lot of my marketing team from HootSuite is there as the Presenting Sponsor, speakers, dressed in a giant owl costume, etc)

The HubSpot team have been peppering the awesome content on the interwebz at the same time and I loved their collection of great stats that point to the state of the nation for marketers across all the areas of tech that they provide.  The following nine social marketing stats really do paint a great story of where we are today and what the current opportunity is for us all to move the needle.

1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. (Source: Gartner

2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. (Source: Forrester

3) 75% of B2B companies do not measure or quantify social media engagement. (Source: Satmetrix)

4) 51% of the top 20% of B2B marketers generating leads through social media use social sharing tools, compared to the industry average of 39%. (Source: Aberdeen

5) 84% of B2B marketers use social media in some form. (Source: Aberdeen

6) Marketers spend an average of 4-6 hours a week on social media. (Source: Social Media Examiner

7) Currently, marketers allocate 7.6% of their budgets to social media. CMOs expect that number to reach 18.8% in the next five years. (Source: CMO Survey

8) 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. (Source: SEOmoz

9) Regardless, marketers still continue to struggle with integrating social media into the company’s overall strategy. On a scale of 1-7, only 6.8% of respondents believe that social media is “very integrated” into their strategy (the highest rank for the question), while 16.7% believe that it's not integrated at all (the lowest rank for the question). (Source: CMO Survey

Check out the full article and stats here: