Ben Watson is a principal in the newly formed customer marketing team for the Digital Enterprise Solutions Business Unit at Adobe, responsible for working across the Adobe organization to optimize the enterprise customer journey and define Adobe’s industry leading customer experience management platform. Previously Ben held roles as Principal, Enterprise User Experience and was responsible for both increasing awareness of the role of UX in enterprise as well as the LiveCycle Enterprise RIA products. An energetic advocate within community and social media circles, he was one of the first external Adobe bloggers. He has worked in both platform and enterprise marketing and lead the creation of the role of technical evangelism at Adobe several years ago. Prior to joining Adobe, Watson served as director of UX at IMP Solutions, director of product strategy for Yahoo! and the senior manager for developer and platform evangelism at Microsoft. Before joining Microsoft, he spent several years in the advertising agency and publishing space in varied roles such as creative director and CTO. In 2008, he was honored as one of Canada’s Top 10 Men in Social Media.
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